Outdoor Industry Marketing Expert & Consultant
Over 7 years of experience spread across every phase of the consumer journey.
Equal parts strategy equal parts creative.
Equal parts left-brained, equal parts right-brained.
Skills & Services
Note: italic brands are clients worked for while at Origin Outside
Social Media Strategy, Management, and Production
Unlock the full potential of your brand's online presence with an integrated social media strategy that sets you up for a social media presence with strategic rigour at its core.
Previous clients include: Smartwool Canada, MEC, OneUp Components, WORCA, Backpacker’s Pantry, Craft Sportswear, Protect our Winters Canada, Dissent Labs
Copywriting & Editorial Writing
Multi-faceted wordsmithing. Editorial writing, ad copy, campaign concepting, blog writing, and more.
Previous clients include: Whistler Blackcomb, Breckenridge, Tourism Whistler, Palisades/Squaw Valley, Toronto Marathon/Canadian running series, lululemon, Arc'teryx, Doglotion
Strategy Services
Refine your content POV with a solid content strategy, plan out a full-fledged marketing strategy & go-to-market plan, or develop an integrated campaign that is strategically sound.
Previous clients include: L.L.Bean, Devinci Cycles, Foehn Apparel, Mountain Hardwear, Jay Peak Resort, Le Massif Ski Resort, Tourism Squamish
Brand Strategy & Rebranding
Whether you’re looking to further refine your existing brand, create something brand new, or rebirth an existing one, the sky is the limit here.
Previous clients include: Taiga Motors, Silvercore Outdoors, Aspenware, Tamarack Ski Resort
Get in Touch
See something that’s getting the gears turning? Let’s chat.